This is what really separates failure from success. They just quit the right stuff at the right time.” Quitting can prompt success and, according to Godin: Have you ever told yourself that you feel like giving up? The fear of giving up comes from the common misleading association of failure with quitting. It’s indeed a well-chosen phrase because it plunges the reader into the essence of the book whilst forcing them to reflect upon personal fears. “I feel like giving up.” is one of the book’s subsections, and it’s also the phrase Godin chooses to start his book with. Let’s go through some of them to give you a taste of what The Dip is all about. 'If you’re not going to get to #1, you might as well quit now.' Click To TweetĮach main section is further divided into several subsections that either point to the main ideas of the book or help explain them through relevant examples. 'Being the best in the world is seriously underrated.' Click To Tweet The book is divided into two main sections: It’s an easy and enjoyable read that prompts serious introspection and personal revelations.
The Dip is a small and dense book that teaches you how to manage your resources in order to reach your aims. The Dip is just another one of his most well-known concepts (which, by the way, were also all turned into bestselling titles), together with: The Big Red Fez, The Purple Cow, and Linchpin. “Every important achievement will first challenge your resistance through a Dip.” The appreciation he receives is because he manages to put seductive ideas into striking and nonconformist concepts. He’s also one of the best-known bloggers in the world.
Seth Godin is an American bestselling author whose books have been translated worldwide. In The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick), Seth Godin puts up a compelling argument of why quitting is a great strategy for becoming successful. If you think that winners never quit, think again.